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Social Media Setup 101: A Beginner’s Workshop

May 14 @ 6:00 pm - 7:30 pm

6 to 7:30 PM
Create Appalachia’s Johnson City Center for Art & Technology714 W Walnut Street, Johnson City
REGISTRATION CLOSES ON MAY 11 at 4 PM. Reserve your seat now.
Social media can be a powerful amplifier of your work and put your portfolio in front of clients, buyers, and connections. This hands-on workflow workshop is tailored for artists and creatives who want to get started with social media, but aren’t sure how to put their best foot forward.
We will cover:
1. Understanding and Comparing Platfoms: Choosing the right platforms for your medium, style, and audience
2. Setting Up Your Profiles: Hands-on assistance in creating your profile, with apps on profile optimization
3. Content Creation Basics: Reviewing different content types and basic guidelines for creating posts.
4. Best Practices for Engagement: Simple techniques to start building your audience, along with how to respond to comments and messages
This class is ideal for beginning users who have little-to-no social media presence or have existing social media profiles that need additional setup.
Students will need to bring:
  • Laptop
  • Profile photo, logo, or headshot
  • 3-5 photos of you In action
  • Social media handle names (or business name)
  • Website URL
  • Login Information (will be kept private)
  • Phone or other device
PLEASE CONSIDER A DONATION TICKET RATHER THAN A FREE ONE. We’re a 501(c)3 non-profit organization, and we reinvest all money collected from fees and donations back into serving creatives in our region. The suggested donation for this class is $10-$20—but donate what you feel you can afford. If you need to choose the free option, we completely understand! We’re committed to keeping our introductory Arts@Work Community classes accessible.
JOCELYN MATHEWES is an interdisciplinary artist whose work has been galleries, museums, and community spaces across the United States. She has participated in residencies with the Artist Residency in Motherhood (ARiM), Makers Circle, and Stay Home Gallery.
But Jocelyn doesn’t just create art–she’s also a savvy curator and organizer. in 2020, she founded EAT/ART space, an alternative pop-up gallery that showcases cutting edge artists and their work. Plus, she’s passionate about fostering growth, collaboration, and innovation in the Southern Highlands–founding and organizing the Local Artist Meetup group in the Tri-Cities TN/VA area to connect fellow creatives.
“The most left-brained artist you’ll ever meet,” according to some, Jocelyn draws from a wealth of knowledge in marketing, operations, and community-building to help artists and creatives build an online strategy that works for their unique medium, audience, and goals.
Jocelyn is one of Create Appalachia’s most popular instructors and has also been the organization’s social media manager and newsletter editor, along with curating several shows in our gallery. She is a regular in our Arts@Work series, back every year by popular demand.
Create Appalachia strives to make the Appalachian Highlands a better place to live and work by supporting innovation and entrepreneurship centered around the arts and creativity. We work to sustain an environment that will generate new businesses, provide jobs in arts-based businesses, and highlight the important role that creativity plays in the region’s economic vitality.
The Arts@Work Series supports entrepreneurial creatives and makers who wish to develop their professional business skills. Topics include introductions to business strategy, marketing, communication, pricing, and client relations. The Arts@Work professional development series is curated to meet the particular needs of small creative businesses that combine artistry, imagination, and technology.
This workshop is offered free of admission/by donation thanks for a generous grant from the Tennessee Arts Commission. The honorarium for this workshop was funded by an Arts Build Community grant from the TAC.


May 14
6:00 pm - 7:30 pm
Event Category:


Johnson City Center for Art & Technology (JCCAT)
714 W Walnut Street
Johnson City, TN 37604 United States
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