Get Paid What You’re Worth: Master Pricing and Overcome Objections

Date: January 16th

Time: 6p.m. – 7:30 p.m.

Register Here

Are you an artist or creator struggling to confidently price your work and navigate tricky client negotiations? Uncover the secrets to earning what you deserve in the dynamic world of artistic endeavors with our new workshop, “Get Paid What You’re Worth.” This course is meticulously designed to empower artists and creators with the knowledge and skills needed to set fair prices, communicate value effectively, and overcome objections, ensuring a prosperous and fulfilling creative career.

We’ll Cover Three Key Learning Objectives:

1. Understanding Real Costs: Dive deep into the financial aspect of your creative projects. Explore how to accurately assess the true costs of materials, time, and overheads, allowing you to make informed pricing decisions that reflect both your worth and the market demand. Learn to create transparent and compelling pricing structures that justify your rates and instill confidence in potential clients.

2. Exploring Pricing Strategies: Discover a range of pricing strategies tailored to the creative industry. From value-based pricing to tiered packages, gain insights into when and how to implement different strategies that align with your unique offering. Uncover the psychology behind pricing perception and explore ways to position your work as an investment rather than an expense.

3. Overcoming Objections: Equip yourself with powerful communication techniques to confidently address objections that might arise during client interactions. Develop the art of articulating your value proposition, handling budget constraints, and showcasing the return on investment your creative work brings. By mastering objection handling, you’ll enhance your ability to close deals and foster long-term client relationships.

Don’t let uncertainty and underpricing hold you back from realizing your full potential as an artist or creator. Join us for “Get Paid What You’re Worth” and unlock the strategies that will empower you to confidently set your prices, communicate your value, and overcome objections, ensuring your creative journey is both financially rewarding and artistically fulfilling.

DONATIONS ARE REQUESTED BUT NOT REQUIRED. We’re a 501(c)3 non-profit organization, and we reinvest all money collected from fees and donations back into serving creatives in our region. The suggested donation for this class is $10-$20. Please donate what you feel you can afford, but if you can’t, we completely understand. Please join us anyhow!

AUNDREA Y. SALYER, Brenau University MBA, is currently the Senior Business Counselor of the Tennessee Small Business Development Center (TSBDC) at East Tennessee State University Kingsport Affiliate Office, and Chief Business Development Officer of the Kingsport Office of Small Business Development & Entrepreneurship at the Kingsport Chamber. She has provided technical assistance to over 1,800 individuals or businesses during her nearly 17 years as a professional business consultant. Also during her time, she has helped others start more than 100 businesses, helped owners create more than 1,400 new jobs, and helped businesses access more than $47M.

Aundrea has earned the designation of Certified Economic Developer (CEcD), a national recognition that distinguishes qualified and dedicated practitioners in the economic development field and sets the standard of excellence within the profession. She is also the author of two books: Startup Savvy: Strategies for Optimizing Small Business Survival & Success — and Superwoman Smarts: Activating Leadership & Substance. Most recently, Aundrea completed the Cornell University Women in Entrepreneurship Certificate Program.

Create Appalachia strives to make the Appalachian Highlands a better place to live and work by supporting innovation and entrepreneurship centered around the arts and creativity. We work to sustain an environment that will generate new businesses, provide jobs in arts-based businesses, and highlight the important role that creativity plays in the region’s economic vitality.

The Arts@Work Series supports entrepreneurial creatives and makers who wish to develop their professional business skills. Topics include introductions to business strategy, marketing, communication, pricing, and client relations. The Arts@Work professional development series is curated to meet the particular needs of small creative businesses that combine artistry, imagination, and technology.

About KOSBE: In 2004, the Kingsport Chamber and City of Kingsport jointly formed the Kingsport Office of Small Business Development & Entrepreneurship (KOSBE), to specifically nurture, counsel and encourage the continued robust growth and development of startups and existing small businesses in Kingsport, Tennessee.

This workshop is offered free of admission/by donation thanks to sponsorship by KOSBE.