Kelly Porter


Two hands-on, intensive sessions. Equip yourself with simple, professional promotional materials to support your creative business.


Creatives who are just starting up are always on a shoestring. Every penny counts! It’s not always possible–or even necessary–to hire a pro. This workshop is designed to equip artists and creative entrepreneurs with basic content production skills. Kelly Porter will teach participants to make simple but professional promotional materials in support of their art businesses. (Think: brochures, printed tear sheets, and social media graphics, among other things.)

Sure, sometimes, you really do need to hire a professional. But sometimes you can make really good materials yourself–all you need is just a little bit of training and access to a place like our Center for Art and Technology, where you can DIY and keep those all-important dollars in your own pocket. We’re here for you!

Tickets will be on sale beginning 12 Am on April 19 and will continue until June 2 at 5 PM or until all seats are filled.

This workshop will involve 2 hands-on, intensive sessions. They will be held in person at our Center for Art and Technology. Here’s what Kelly will cover during each meeting:

Session 1: (Thursday, June 3) 

The basics of typography;

• Layout strategies for professional self-promotion materials;

• Getting photos and artwork into your documents ; and,

• What you can do yourself if you aren’t a designer, and when you really should hire a pro.

Session 2: Artist Statement. (Thursday, June 10

• Setting up your files for print and creating pdfs;

• Self-printing

• Online printing

• Local printing services and how to choose them


Kelly Porter is an associate professor of graphic design at East Tennessee State University. In addition to her 7 years of teaching, she has worked for 10 years as a designer and design researcher for Ryobi Power Tools, the B.B. King Museum, Mississippi Blues Trail, and Mississippi Delta Tourism Association. Porter has presented at UCDA, CAA, SECAC, and Pop Culture Association conferences and is published in the International Journal of Signage and Wayfinding. Porter received her MFA from the University of Tennessee, Knoxville, and a BFA in Graphic Communication from the University of Southern Mississippi.

Create Appalachia strives to make the Appalachian Highlands a better place to live and work by supporting innovation and entrepreneurship centered around the arts and artisanship. We are working to sustain an environment that will generate new businesses, provide jobs in arts-based businesses, and highlight the important role that creativity plays in the region’s economic vitality.

The Arts@Work Series supports entrepreneurial and self-employed artists and makers who wish to develop their professional business skills. Topics include business strategy, marketing, communication and promotion, pricing, and client relations. The 2021 Arts@Work series was curated to meet the particular needs of small creative businesses dealing with the effects of the COVID-19 pandemic.

We’re grateful for a generous grant from the Tennessee Arts Commission that allows us to keep admission to our January-June 2021 Arts@Work series affordable.

NOTE: We recommend taking the sequence as published here, but depending on demand for spaces, we may allow purchase of à la carte tickets to one of the sessions only. If you are interested in attending only one of the two, please email for pricing and information.

Create Appalachia is still adding workshops to the Arts@Work Series for 2021. For an updated listing, please visit and sign up for our once-a-month newsletter:



Katie Hoffman
Executive Director
Create Appalachia
(423) 329-4742