Create Appalachia presents “Branding Yourself as a Creative,” Featuring Kelly Porter

May 11, 2023

6 PM on Zoom

Instructor: Kelly Porter, Graphic Designer and Professor of Art at ETSU   

Admission is free, but registration is required: CLICK HERE TO REGISTER

JOHNSON CITY, TN: Part of Create Appalachia’s Arts at Work series, which supports regional entrepreneurship, this class will help attendees learn to stand out and attract positive attention for their creative businesses. This workshop serves for all kinds of creatives, including digital content creators, visual artists, filmmakers, musicians, chefs, and even artisan farmers and foodmakers. With the help of Kelly Celeste Porter, an ETSU professor and a proven professional, each participant will begin considering how to develop their own brand, reflecting their very own personality and style. Porter is a popular presenter who makes these sessions both interesting and very useful.

Kelly says, “I’ll be covering a number of important topics: defining your brand, designing your identity, identifying your touch-points with your audience and managing your assets. These strategies will help you differentiate yourself and create value for your customers.”

Porter is an associate professor of graphic design at East Tennessee State University. In addition to her 8 years of teaching, she has also worked for 11 years as a designer and design researcher for Ryobi Power Tools, The B.B. King Museum, Mississippi Blues Trail, and Mississippi Delta Tourism Association. Professor Porter has presented at UCDA, CAA, SECAC, and Pop Culture Association conferences and she is published in the International Journal of Signage and Wayfinding. She received her MFA from the University of Tennessee, Knoxville, and a BFA in Graphic Communication from the University of Southern Mississippi.

For an updated listing of Arts@Work programs for 2022-2023, please visit createappalachia.org, where you can also sign up for our monthly newsletter. Follow us on Facebook and Instagram: @createappalachia.

Create Appalachia strives to make the Appalachian Highlands a better place to live and work by supporting innovation and entrepreneurship centered around the arts and creativity. We work to sustain an environment that will generate new businesses, provide jobs in arts-based businesses, and highlight the important role that creativity plays in the region’s economic vitality.

The Arts@Work Series supports entrepreneurial and self-employed artists and makers who wish to develop their professional business skills. Topics include introductions to business strategy, marketing, communication and promotion, pricing, and client relations. The 2021-2022 Arts@Work series was curated to meet the particular needs of small creative businesses.

The Tennessee Arts Commission provided funding for this class through an Arts Build Community grant. Their generosity makes it possible for us to present this class with no admission charge.

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PRESS CONTACT:

Katie Hoffman

Executive Director

Create Appalachia