Create Appalachia is proud to announce the return of their Arts@Work series of workshops designed to help entrepreneurial and self-employed artists and makers develop professional skills such as marketing, business communication and promotion, pricing, and client relations. Our classes feature interactive discussions with experienced instructors, and many include assignments and critique, and optional one-on-one consultation. This 2021 series was especially designed with the effects of the pandemic on small businesses in mind.

January 21, 2021

Diversifying Before Disaster: Pandemic-Proofing Your Business

Instructor: Rachel L. Gibson

February 11, 2021

Creative Assets: Finding Resources in a Changing World

Instructor: Rachel L. Gibson

February 25, 2021

 Branding Yourself as a Creative

Instructor:  Rachel L. Gibson

 

March 11 and March 18, 2021

The Story that Gets you Noticed

Instructor: Dr. Hannah Harvey

 

April 8, 2021

Using Social Media to Promote your Art

Instructor: Jocelyn Mathewes

 

April 2021 (exact dates TBA)

Artist Self-Promotion: Creating Personal and Professional Marketing Materials

Instructor: Dr. Katie Hoffman, with Cher Cornett

 

May 20 and 28, 2021

Styling and Photography for Creative Business

Instructor: Tom Raymond

June  2021 (2 Sessions. Exact dates TBA)

Creating your Marketing Tools

Instructor:  Kelly Porter

We are still updating the specific details of each class and the schedule is subject to change due to COVID-19 or other factors outside of Create Appalachia’s control. Seats for each of the classes are limited, so be sure to visit our site to reserve your spot or to view a more detailed summary on each individual workshop.

Workshops will be recorded, and edited versions will be made available online to our subscribers and attendees.

Registration fees are affordable (usually only $30 per session). A few small scholarships are available, and for some Create Appalachia will waive fees in exchange for volunteer hours.

Arts@Work is a professional development workshop series established in 2016 to provide professional development for artists and makers in the Appalachian Highlands. Topics include marketing, business communication and promotion, pricing, and client relations. The program also focuses on negotiation skills, entrepreneurship, and practical legal and ethical issues, including codes of fair practice for the arts. The workshops benefit small creative businesses, freelancers, and working fine artists and artisans, no matter their demographic. In this particularly challenging time, we seek to provide workshops that will help these businesses stay afloat and even thrive.

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Create Appalachia is grateful for a generous grant from the Tennessee Arts Commission that allows us to offer the Arts@Work 101 Series.