About Us

Our Story

Since 2014, Create Appalachia has worked hand-in-hand with the Johnson City Public Art Committee, Johnson City Development Authority (JCDA), the JC  Chamber of Commerce, the JC Downtown Merchants Association, East Tennessee State University (ETSU), and others to promote economic development through the arts by service on committees, delivery of arts entrepreneurship workshops, hosting listening sessions, gathering data for the Americans for the Arts “Arts & Economic Prosperity 5” study, and creating arts programming for local festivals.

In October, 2019, ETSU and Create Appalachia (CA) were awarded an Appalachia Regional Commission (ARC) POWER grant of $728,000 and a TN Digital Communities grant of $30,000 to establish the Create Appalachia Arts & Technology Center (the CAAT), a micro-enterprise incubator and professional development center in Johnson City, TN.

Located in the Johnson City downtown redevelopment district within easy reach of the ETSU campus, the CAAT is tailored to support the launch and continued success of artists and makers working with digital technologies, particularly in the areas of animation, game design, 3D visualization, visual effects for cinema and video, virtual and augmented reality, web and interactive design, e-commerce and social media marketing. The Johnson City CAAT will provide entrepreneurs, businesses, and nonprofit organizations a state-of-the-art facility that includes professional work spaces, education spaces, and gathering spots supported by professional remote communication technology and hi-speed gigabyte internet. It will also offer access to production studios for podcasting, audio, photography and videography with green screens and motion capture (MoCap), and 3D photogrammetry. 

Two additional CAATS will also open in Kingsport, TN and Bristol, TN later in 2021. The Kingsport CAAT will focus on Manufacturing Design and Rapid Prototyping entrepreneurship, and the Bristol CAAT will focus on Music Technology entrepreneurship.

By providing access to affordable co-working and business incubation space, professional development and entrepreneurship training, mentoring, and technical resources, we hope to mitigate the “brain drain” caused by the large number of skilled graduates that are currently leaving the region upon graduation due to the lack of highly-paid, skilled jobs. We plan to incubate not only businesses but a thriving digital arts industry. 

We have developed programming and experiences to promote and accelerate the arts economy, including:

ETSU Digital Media Continuing Education Series

Starting in winter 2021, professional short courses in industry-standard and cutting edge digital media software and digital arts creative skills will be offered. Developed and taught by ETSU faculty and expert industry professionals, many of these courses can be taken for credit or certification.

Arts@Work 10TM Workshops and the  Arts@Work Summit TM

Professional development workshops for arts-based businesses offered throughout our 33-county service area. Workshop topics have included Branding for Success, Pricing Your Creative Work, A Legal & Ethical Primer for Artists, Effective Social Media Promotion for Creatives and others.

Every other year we will host a conference that offers entrepreneurship workshops, notable speaker presentations, and networking.

Create-a-Stir TM

Culinary and food farming workshops and presentations promoting the role of culture, artistry and creativity in the business of the production of food. Each event is unique and features an expert presenter/instructor, or showcases an aspect of our regional food creativity.

The Tiny Art Throwdown TM
A street art competition at the Little Chicago Arts & Music Festival, Johnson City, Tn. 2020 will be the fifth year of the competition which draws amateur and professional artists from around the region to create temporary works of art in streets and sidewalks of downtown JC.


Board of Directors

President / Founder
Cher Cornett, Associate Professor, ETSU Digital Media, Johnson City, TN

Executive Director
Dr. Katie Hoffman, Appalworks, Sulphur Springs, TN

Vice President
Keith Nakoff, Kre8, Elizabethton, TN

Jane Hillhouse, Principal, Hillhouse Creative, Kingsport, TN

James Livingston, Associate Professor, ETSU Digital Media, Johnson City, TN

Members at large

Heath Guinn, President, SyncSpace, Kingsport, TN

John Wood, Wood Patent Law, Johnson City, TN

Tom Raymond, Owner, FreshAir Photography, Johnson City, TN


Our Partners

East Tennessee State University
College of Business & Technology, Innovation Laboratory, and Departments of Digital Media, Media Communications and Engineering Technology

Johnson City Development Authority

The Property Experts



Inventor Center

City of Kingsport

City of Bristol

Believe in Bristol

NE TN Entertainment Alliance


Grant Funding Provided by: